COACHELLA · BRAND REDESIGN

Own theMoment

Brand Identity
3D Visual System
Integrated Design

A warm, tactile, and immersive brand system for an experience that goes beyond the music lineup.

PROBLEM

Coachella’s current digital and physical touchpoints create high cognitive load
and fragmented experiences, preventing attendees from fully experiencing
Coachella’s immersive brand and cultural atmosphere.

Existing Coachella website, festival passes, posters and social media touchpoints

Festival audience: a woman enjoying the campsite, a sunset crowd, and a concertgoer recording live music

TARGET AUDIENCE

Jennifer (The Creative Escapist)
Profile: A 28-year-old designer looking for a "mental reset" and an escape from a fast-paced work environment.
Vibe: Sophisticated yet relaxed, focused on deep cultural immersion and sensory experiences.

Coachella colour palette: Freedom green, Joyful yellow, movement blue and Neutral Base white, with original 3D graphics and HEX, RGB and CMYK values

Silom headline typography specimens and character set

The 3D family

Inspired by festival culture, music, travel, and nature, these playful objects form a flexible visual toolkit. They can be combined, rearranged, and extended across different media, supporting Coachella’s vibrant and evolving identity.