Visual craftLUE
{ 2026 / SPRING }
LUE
A collagen supplement line powered by botanical extracts to nourish the root, strengthen the fiber, and restore natural hair flow.
Lue Botanical Collagen System is a hair wellness product line that combines collagen peptides with botanical extracts. Inspired by the visual connection between hair strands, collagen fibers, and plant roots, Lue supports hair health from the inside out — from root balance to fiber strength and natural flow.
From root to fiber, LUE translates botanical nourishment into a quiet system of care.
Root
Scalp Collagen Shampoo
HEALTHY · COOLCleanse
Collagen Repair Conditioner
CLARIFY · SHINERepair
Leave-In Hair Serum
STRENGTHEN · SOFTENFlow
Soothing Scalp Mist
SMOOTH · FLOWFrom mark to full system.
The LUE mark begins with the brand's radiating hair-strand symbol — distilled into a geometric burst that reads as both botanical and structural. Each sub-line inherits the core form, then evolves it through its own plant ingredient.
Exploration & iteration
Botanical Mark
Root
Cleanse
Repair
Flow
Botanical Illustration
Rosemary Extract
Apple Cider Vinegar
Bamboo Silica
Camellia Oil
Four product lines. Four botanical marks.
Each sub-line carries its own icon — derived from the brand's radiating hair-strand symbol, then hybridised with the botanical ingredient at its core. Together they read as a family; separately, each one speaks for itself.
Sub-line Identity
Root
Rosemary Extract
Cleanse
Apple Cider Vinegar
Repair
Bamboo Silica
Flow
Camellia Oil
Five botanical formulas.
Root
Rosemary Extract
Where hair begins. Rosemary extract and collagen peptides work at the scalp level — stimulating circulation, strengthening roots, and rebuilding the foundation for healthy growth.
- Rosemary Extract
- Circulation
- Scalp Care
Cleanse
Apple Cider Vinegar
Reset and clarify. Apple cider vinegar dissolves buildup and restores the scalp's natural pH balance — leaving every strand smooth, light, and instantly refreshed.
- Apple Cider Vinegar
- Clarifying
- pH Balance
Repair
Bamboo Silica
Strength from within. Bamboo silica and collagen peptides penetrate each fiber — repairing brittleness, restoring elasticity, and softening strands from the inside out.
- Bamboo Silica
- Strengthen
- Repair
Flow
Camellia Oil
The final touch. Lightweight camellia oil seals every strand — smoothing frizz, adding natural luminosity, and letting hair move the way it was always meant to.
- Camellia Oil
- Hydration
- Smooth
One system, four voices.
The brand, in the world.
